When it comes to social media for any type of visual art, including design, the first site that often comes to mind is Instagram. But designers shouldn’t overlook the second-most-popular image-based social network: Pinterest.

Pinterest doesn’t necessarily have a reputation as a powerhouse social network for designers and other creative professionals. But the demographics show there’s a lot of use in Pinterest for designers, as users are well-educated professionals who shouldn’t be overlooked.

Who Uses Pinterest?

Design inspiration is all around us. And every day there are new tools popping up to help us collect and share that inspiration. One of those great tools is Pinterest. The image collection platform is a fantastic source of design inspiration, from typography to print, web or packaging design.

While Pinterest has more female users overall—75% (making it an ideal option for designers whose main market is women)—50% of new signups to the site are men. With 250 million active users, Pinterest has a significant market share. In fact, in the US, Pinterest reaches 83% of women aged 25-54.

A study conducted by We are Flint shows that the Pinterest app is consistently in the top-six most-popular across age groups. It gradually climbs up as we move up the age groups, ranking highest among 45-54 and 55-64-year-olds, for whom it ranks fourth, behind only Facebook, YouTube and Facebook Messenger (though it falls back into fifth for the over-75s).

While these groups may not the be the biggest users of social media in general, for those who aim to reach these older users, it can clearly serve as an important channel.

Over half of US women aged 18-54 had signed up to Pinterest, according to a document leaked in 2015.

Pew Research Center data published in March 2018 reports that 41% of American women use the Pinterest app. Its reach, however, is not limited to this 41%. Indeed, Com score find that Pinterest reaches an amazing 83% of US women aged 25-54.

It’s not just women who use the platform, however – 38% of American fathers apparently use the platform (48% of Pinterest app users are parents in all). Male users account for 40% of sign-ups, say Pinterest. e-Marketer predicts a 7:3 ratio of women to men on Pinterest by 2022.

What is Pinterest Good For?

Managing a Pinterest account to the fullest extent can take a lot of know-how (which is one reason this class is so helpful, especially if you’re trying to promote your brand), but once you get it figured out the opportunities are broad and, to be honest, a lot less stressful compared to other media tools. We’re not saying that Pinterest is a necessity, as we all know there are other digital realms that you can focus on that will have some incredibly efficient impacts. But with that said, here is exactly what a designer or artist will get if they start pinning:

1. Inspiration

Now that the site is filled to the brim with creatives, you can spend hours diving through the boards of artists and designers you may have never found otherwise. Everything from clean and simple to abstract and completely bonkers, there is no lack of visual candy for you to feast on, whether it is people posting their own work or collating the work that they have deemed worthy. Here alone are fifty boards to check out that will keep you satisfied for days.

2. Competition

Friendly competition can be a great thing, and you don’t even necessarily have to be friends with someone for it to be successful. Picking out a few boards can be more than inspiration — it can help you focus on pushing your work past what you are seeing by other artists and designers. This has likely happened to you before — you were in a museum or stumbled onto a website or even walked past a flyer on the street that made you think, “Wow, I have to step up my game.” Mainlining so much good work this way, though, can be an even greater motivator to spur you on and spend time trying to raise the bar.

3. Building Authority as a Designer

A not insignificant number of designers—from UX designers to brand designers and everyone in between—hang out on Pinterest. As do a lot of artists and other visual creatives. Because of that, having a presence on Pinterest is a smart career move for designers. In this way Pinterest’s search function works, and because so many users spend a significant amount of time actively looking for new content, Pinterest allows designers to get their work in front of a new audience. Building followers, which can be done through consistently pinning and re-pinning quality content and participating in group boards, can lead to others viewing an account as having more authority. That includes other designers.

How Designers Can Market with Pinterest

Besides just building a general audience, Pinterest can be used as a marketing tool for designers. With 250 million active users, it’s a sizable market that can be tapped into, and one that many designers still overlook.

One of the best parts of marketing with Pinterest is that it’s fun. Browsing for inspiration and re pinning the work of others is one of the best ways to grow a network on Pinterest. But there are other ways as well.

Build a Portfolio

Pinterest can act as a great host for your designs. When you create a board, Pinterest’s interface will organize your images so they are visually appealing and easy to access. This takes away the hassle of creating your own website and the risk of people not being able to see your designs.

Pinterest is useful for your portfolio. People can find and share your designs a lot easier there than on your own website. If you use a website, you’ll have to implement search engine optimization and marketing tactics in order for people to click through and see your work. Your designs are public and given the site’s 100 million monthly users. So chances are strong that a significant amount of people will look at your designs.

You can also send potential clients to your Pinterest portfolio when you are looking for work. Clients will enjoy seeing how many shares and pins your designs have gotten.

Network with Designers

Once you set up Pinterest boards and a portfolio, you can network with other designers and market your work.

Pinterest can be a valuable marketing tool for designers. You can pin other designers’ work and try to connect with them. Join group boards to share your work and get feedback from fellow designers. If people like your design or appreciate that you pinned their images, they will most likely follow you and share your work with their followers.

You want other designers to share your work because any of their followers unfamiliar with your work will see your designs — and hopefully love them!

Best Practices

Best practices for Pinterest are similar to those of other social networks. Nevertheless, there are a few things to keep in mind.

For one thing, depictions ought to be catchphrase rich to help with query items. Creators should consider the things individuals may scan for when searching for explicit sorts of substance, and afterward make certain to utilize those catchphrases in their depictions.

While some interpersonal organizations can without much of a stretch over-burden clients with content for a particular page or record if that record posts a ton, Pinterest doesn’t have a similar issue in view of the way Pinterest shows pins. Fashioners should stick routinely, and shouldn’t stress over-sticking.

To the extent the best time of day, clients are generally dynamic around evening time, between the long stretches of 8–11 PM, just as somewhere in the range of 2 and 4 AM (which focuses to a progressively worldwide crowd outside of North America). The night drive is one of the most noticeably terrible occasions on Pinterest, dissimilar to numerous other informal communities.

Sorting out Pinterest sheets is a significant advance in setting up a Pinterest account that individuals really need to follow. This is especially evident since clients can likewise simply tail a couple of sheets.

Pinterest Business Features

As a social-image website, Pinterest has been dominating since 2010 and is moving forward this year with freshly improved features that are beneficial to businesses and will drive high transaction rates. It’s time to rethink your marketing platforms.

Pinterest Lens

A key feature that Pinterest released in 2017 is Pinterest Lens. What this feature does is allows the user to have the most control over their searching. By using their camera on their phone, they point and shoot what they are looking for and Pinterest will gather related items to this image. Pinterest Lens is expanding with launching Lens Your Look. Their goal with this precise searching tool is to make your phone become a personal stylist.

With our image dominated culture, this feature helps consumers find what they are looking for without having to think about keywords or a description.

Promoted Video

Bring your brand’s personality to life with Pinterest promoted video feature. Most businesses stick to images due to the nature of Pinterest, however, using this tool is an effective way to set your brand apart from others. Using their native videos creates a user-friendly experience for Pinners, making them more inspired to interact with brands. Pinterest found that 67% of users are more inspired to engage with a business after watching a video.

Pin codes

Using the visual search engine a Pinner can with more ease search using these pin codes. This feature drives offline interactions online. Through a display in-store or printed stories, Pinners can scan the code using their Pinterest camera to find Pins directly related to displays. These codes can also be linked to boards and profiles to boost engagement on brand’s Pinterest accounts. Any businesses in the UK, US, or Canada can create a Pin code that can be linked to a specific board or to your businesses entire profile.

Pin Collective

Pinterest works with marketers of all sizes to help produce and maintain a creative environment on their platform. Their goal with Pin Collective is to “help brands get what they need to produce content that’s optimized for Pinterest’s visual format and Pinners’ unique behavior”. Working directly with content curators is not only beneficial to Pinners but drives business to brands of all sizes.

Taste Graph

Organic social’s best friend is Taste Graph, through this marketers can see the connections users make to further understand their tastes and interests. This insight feature helps forecast trends easier than other social platforms, and connects businesses to over 5000 tastes to help identify their audience. Click through rates have increased to 50% with this feature proving it to be a viable tool for businesses.

Possibilities Planner

As we all know, Pinterest usage spikes during holidays and celebrations. A new tool to be featured on Pinterest, Possibilities Planner, gives businesses a look into when pinners begin to plan for holidays and celebrations. This tool helps brands know when to promote and what is most valuable to their pinning audience now.

Conclusion

Pinterest for designers is time after time neglected as a significant business tools. However there are such a large number of advantages to designers, from systems administration chances to an alternate stage for facilitating a portfolio, that it bodes well for most designers to at any rate have a nearness on the site